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Marketing Mix for E-commerce

Elena V. Pogorelova, Irina V. Yakhneeva, Anna N. Agafonova & Alla O. Prokubovskaya

pp. 6744-6759  |   DOI:
Published Online: September 13, 2016
Article Views: 6127  |  Article Download: 24531


The relevance of the analyzed issue is caused by the need to study the process of transformation of marketing in e-commerce, as the active involvement of business organizations in the field of e-business is often accompanied by problems of applying the usual marketing tools in a virtual environment. The article seeks to identify changes in the elements of the marketing mix in e-commerce in accordance with the trend of e-business and Internet technology. The leading approach to the study of this issue is the marketing model 7P, allowing structuring the changes in a complex of marketing tools with regard to trade and information services of online stores. The results of research were: to establish the determining role of technology and information support of consumers; to identify the areas of transformation of the marketing mix in e-commerce, demonstrating the significant influence of consumers on the content of 7P and personalize the supply of goods and services. The article may be useful for online stores in case of marketing strategy development, identification of the most important elements of 7P, assessment of marketing effectiveness and optimization of marketing costs.

Keywords: Customer behavior, digital economy, e-commerce, marketing mix


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Teaching Listening Comprehension: Bottom-Up Approach

Anvar N. Khuziakhmetov & Galina V. Porchesku

pp. 1989-2001  |   DOI: 10.12973/ijese.2016.572a
Published Online: June 14, 2016
Article Views: 5427  |  Article Download: 17582


Improving listening comprehension skills is one of the urgent contemporary educational problems in the field of second language acquisition. Understanding how L2 listening comprehension works can have a serious influence on language pedagogy. The aim of the paper is to discuss the practical and methodological value of the notion of the perception base of the language. It also highlights the importance of structural features and frequency of linguistic units in helping to determine teaching priorities in English language teaching, specifically, when training listening skills. The leading approaches to the problem of the paper are the psycholinguistic and statistical ones which help to identify practical teaching principles. The paper illustrates these approaches with the findings on the perceptually relevant features and frequency of the English words and sentences and their linguistic features. The findings are discussed in terms of their application in developing bottom-up listening skills and tested in a listening comprehension experiment. The materials of this article may be of use to those who are interested in problems of speech perception and improving the existing listening comprehension teaching techniques

Keywords: Listening comprehension; speech perception; bottom-up strategies; linguistic features; perception base; frequency


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Innovations in Hospitality Industry

Elena A. Dzhandzhugazova, Ekaterina A. Blinova, Liubov N. Orlova & Marianna M. Romanova

pp. 10387-10400  |   DOI:
Published Online: November 09, 2016
Article Views: 4198  |  Article Download: 16757


The article focuses on the study of the role and importance of innovation, its classification, the problems of its application in the hotel industry with emphasis on the application of sensory marketing tools in the development of the innovative marketing mix within the hospitality industry. The article provides an analysis of the "seven sensual notes of hospitality", i.e. "sight", "hearing", "smell", "taste", "touch", "intuition", "impression". The authors rely on the "sensual notes" in their consideration of an innovative hotel marketing mix, generalize and systematize the results of studies, practical examples from the experience of the world best hotels. The authors have conducted a comparative analysis of research findings pinpointing the impact of the innovative marketing mix on the performance of hospitality industry enterprises.

Keywords: Hotel industry, hospitality, innovation, innovative hotel marketing mix, sensory marketing


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Peer Pressure in Relation to Academic Achievement of Deviant Students

K.Deepika & N.Prema

pp. 1931-1943  |   DOI:
Published Online: October 31, 2017
Article Views: 3347  |  Article Download: 16334


This study was aimed to analyse the relationship between peer pressure and academic achievement of deviant students. Purposive random sampling method was used to study the deviant student’s behavioural factor. The sample was drawn from the population of 7546 students.  There are 145 deviant students were taken as sample from classes VI to XII about 2% of the entire population of the school. The result revealed that there is no significant difference between male and female with respect to peer pressure and academic achievement. Friend’s influence towards  deviancy had  privileged  in the age group of 16-18 than in other younger age groups.   There is a negative correlation exists between peer pressure and academic achievement and this study reveals that peer pressure plays a vital  role in lowering of  achievement in academics.

Keywords: Peer pressure, deviant students, academic achievement


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Elementary School Students’ Attitude toward Science and Related Variables

Esme Hacieminoglu

pp. 35-52  |   DOI: 10.12973/ijese.2016.288a
Published Online: February 02, 2016
Article Views: 7806  |  Article Download: 11638


Worldwide studies have revealed an important issue in that an increasing percentage of students within the X – Y age group are not interested in science. Many students, especially females, have negative feelings and attitudes toward science, which discourages them from continuing with scientific inquiries. There are limited studies related to the factors predicting school students’ attitude toward science; therefore, the purpose of this study is to determine the relationships among the seventh grade elementary students’ attitudes toward science, their learning approaches, motivational goals, science achievement and students’ nature of science (NOS) views. The questionnaires for this study were administered online to 3,598 seventh grade students in different regions and cities of Turkey. The convenience sampling method was used in this study. The correlation results revealed the positive relationship between attitude toward science and the other variables. Multiple regression analysis indicated that while students’ meaningful learning, self-efficacy, and nature of science views have a positive contribution, rote learning contributed negatively to the model. The findings also showed that parents’ income and education level had a significant effect on students’ attitude toward science. 

Keywords: attitude toward science, motivational goal, self-efficacy, nature of science


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Challenges of International Students’ Adjustment to a Higher Education Institution

Tatiana A. Baklashova & Andrey V. Kazakov

pp. 1821-1832  |   DOI: 10.12973/ijese.2016.557a
Published Online: June 12, 2016
Article Views: 3362  |  Article Download: 9569


The relevance of this work is determined by the real problems of foreign students’ adaptation to the educational environment of Russian high school. International students face certain problems, complicating adaptation to a new lifestyle, to the educational environment of the Russian high school, to a completely new social and cultural environment. Every year more and more foreign students come to Russia to get higher education, and every foreign student goes through an objective process of adaptation to college life. This article aims to develop recommendations, basic principles for an educational institution that provides educational services to foreign citizens. The leading method to the study of this problem is a qualitative method of case-study, which allows to focus on practical knowledge about real everyday situations, faced by foreign students in Russia.  The case-study method provides an opportunity to pay close attention to the impact of social, cultural and academic factors on their adaptation. The article revealed that international students often face a series of transitional difficulties immediately after arriving to study in Russian universities. The problems are cataloged according to academic, social and cultural aspects. The article states that in order to overcome these problems, the students use resources provided mainly by the university. On the other hand, it is found out that these problems motivate foreign students to develop strategies to meet emerging challenges. The data obtained can be used in the practice of the university administration, faculty and staff to timely detect and eliminate academic, social and cultural challenges faced by international students at the beginning of their studies in Russia. Attention to these issues will provide more adequate support for foreign students.

Keywords: International students, higher education, academic challenges, social isolation, cultural adjustment


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Psychological Characteristics of Adolescents Orphans with Different Experience of Living in a Family

Tatyana I. Shulga, Daria D. Savchenko & Evgeniya B. Filinkova

pp. 10493-10504  |   DOI:
Published Online: November 09, 2016
Article Views: 1240  |  Article Download: 8833


The complexity of settling adolescents-orphans in foster families and significant number of break-downs in these families are the problems which determine the relevance of current research. Many adolescent orphans get in social institutions repeatedly, because their psychological features lead to difficulties that their foster parents are unable to cope with. These features hereby need to be thoroughly studied. This article presents the study of psychological features of adolescents with different experiences of living in a family. Research complex of 17 psycho-diagnostic methods allowed to reveal specific differences in psychology of adolescents-orphans without experience of living in a family, compared with adolescents who live in orphan institutions, but have the experience of living in a family and with adolescents living in a family since their birth. It was found that family deprivation violates psychological development of adolescents. The violation manifests itself in the specificity of their emotional intelligence and regulatory functions, reduction of social intelligence and level of sociability, as well as in specific self-image (negative self-attitude, uncertainty, distrust of the world, particular attitude to the future and the prospects of life, etc.) and perception of the other (distorted attitude towards the family and its members, negative view of parent-child relationship and child functions, etc.).

The results obtained are of interest for children psychologists and social workers.

Keywords: Adolescents, orphans, psychological characteristics, family deprivation


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The Problem of Reading and Reading Culture Improvement of Students-Bachelors of Elementary Education in Modern High Institution

Lera A. Kamalova & Natal’ya D. Koletvinova

pp. 473-484  |   DOI: 10.12973/ijese.2016.318a
Published Online: April 11, 2016
Article Views: 1516  |  Article Download: 8465


This article is aimed to study the problems of reading and improve reading culture of students-bachelors of elementary education in modern high institutions and development of the most effective methods and techniques for improving of reading culture of students in the study of Humanities disciplines. The leading method to the study of this problem is a pedagogical experiment (ascertainment, formation and control stages of experiment), and the method of expert estimations, statistical processing of quantitative research results. The article identifies the most effective methodological techniques of reading culture improvement of undergraduate students, future specialists of elementary education in their learning process at the University; We offered the methodology of reading culture improvement for the undergraduate students of "Elementary education" profile, providing thoughtful skill of reading of the works of various styles and genre, creative reading skill, formation of reading competence of students.

Keywords: elementary education, reading skill, reading culture, personal and professional development, creative reading, means of communication


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Circular Migration and its Impacts in the Current Stage of Globalization

Magdalena Privarova and Andrej Privara

pp. 12909-12917  |   DOI:
Published Online: October 22, 2016
Article Views: 4197  |  Article Download: 7507


In recent years, the concept of circular migration is increasingly getting into the center of attention among economic theorists as well as decision-makers in the field of international labor migration. In the current conditions of globalization, circular migration could solve some of the pitfalls encountered on the return migration. This paper outlines the genesis of the concept of circular migration and analyses the impacts of this phenomenon on the development of countries of origin. It also draws attention to the need of establishing mechanisms to ensure the circulating nature of migration movement. To do this, it is necessary to meet certain conditions. In this context, international cooperation on migration is a necessary condition for a “win-win-win” strategy as an important part of circular migration. The paper outlines the various forms of this cooperation.

Keywords: Circular migration, development of countries of origin, international cooperation


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Interaction Between Philosophy of Education and Teaching Practice

Boris Michailovich Bim-Bad & Lioudmila Ivanovna Egorova

pp. 3385-3393  |   DOI:
Published Online: July 29, 2016
Article Views: 845  |  Article Download: 6360


The article attempts to analyse the interaction between philosophy of education and teaching practice. Such area of learning as “philosophy of education” is defined, genesis and dynamics of practice as universals of human existence are traced; such concepts as “practice”, “teaching practice” are analysed in view of philosophy of education; the role and position of teaching practice as linking system in the theory of knowledge are grounded. The main conclusion of the conducted research is the proof that philosophy of education in its new interpretation is not only theoretical understanding of foundations and manifestations of educational process, but also practice, direct implementation of educational theoretical groundwork in everyday life. Using historical and philosophical analysis, the author showed that philosophy of education implements adopted philosophical (world view) paradigms in various teaching practices. 

Keywords: Philosophy of education, philosophy, education science, philosophy of teaching, practice, teaching practice, category of practice


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